New baby
New baby messages, written for 1 different relationships
New parents receive a great volume of messages about the baby and almost none about themselves, at exactly the point where they are least recognisable to themselves.
A message that addresses the parents as people is rare and lands hard.
Pick the occasion
step 01 · nine templates
What actually makes a new baby message land
Congratulate them, then say something to them rather than about the baby.
Acknowledging that it is difficult as well as wonderful is more welcome than relentless delight.
Offer something specific and low-effort to accept: food left at the door, an hour of quiet, a walk.
New baby messages by relationship
Who you are writing to changes the message more than the occasion does. Each page below is written for one relationship.
Timing and etiquette
- Avoid advice entirely. They are receiving an overwhelming amount of it.
- Do not comment on the birth, the feeding method, or the sleep. All three are minefields.
- For a second or third baby, the message is usually about the parents rather than the novelty.
Common questions
- What should you write in a new baby message?
- Congratulate them, then say something to them rather than about the baby. Acknowledging that it is difficult as well as wonderful is more welcome than relentless delight.
- How long should a new baby message be?
- Short. Congratulations, one line addressed to the parents as people, and one concrete offer.
- When should you send a new baby message?
- Avoid advice entirely. They are receiving an overwhelming amount of it.
Say it as something they open
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